Automobiles and transport

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This page contains quotes and slogans about automobiles and transport.

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People can have the Model T in any color -- so long as it's black. --Henry Ford

"The quality is remembered long after the price is forgotten". -- Sir Henry Royce
"Whatever is rightly done, however humble is noble". -- Sir Henry Royce
"Strive for perfection in everything you do. Take the best that exists and make it better. If it doesn’t exist, create it. Accept nothing as nearly right or good enough". -- Sir Henry Royce

"How's my driving?"
"I think cars today are almost the exact equivalent of the great Gothic cathedrals. I mean the supreme creation of an era, conceived with passion by unknown artists, and consumed in image if not in usage by a whole population which appropriates them as a purely magical object."

—Roland Barthes' The New Citroën (1957)

"Driving is a spectacular form of amnesia. Everything is to be discovered, everything to be obliterated. Admittedly, there is the primal shock of the deserts and the dazzle of California, but when this is gone, the secondary brilliance of the journey begins, that of the excessive, pitiless distance, the infinity of anonymous faces and distances, or of certain miraculous geological formations, which ultimately testify to no human will, while keeping intact an image of upheaval. This form of travel admits of no exceptions: when it runs up against a known face, a familiar landscape, or some decipherable message, the spell is broken: the amnesic, ascetic, asymptotic charm of disappearance succumbs to affect and worldly semiology."

Jean Baudrillard, America (1988), pp. 9-10

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